Kalyan Jewellers

Kalyan Jewellers, one of the largest jewellery chain in India, recently sparked a controversy after it claimed that nose rings were first introduced in India by the Mughals. “Nose Rings were first in India by the Mughals from the Middle East,” it alleged.

Sunaina Holey pointed ‘Marathi Nath’ page of the Kalyan Jewellers’ don’t twist the history

On Saturday (June 26), Twitter user Sunaina Holey pointed out that the ‘Marathi Nath’ page of the Kalyan Jewellers’ website erroneously attributed the information of nose rings to Mughals. She tweeted, “Nath or Nose Rings were not introduced by Mughals in India. Please don’t twist the history. It exists since ancient times & became popular around the 9th & 10th centuries, when naths became a status symbol. Requesting you to write facts.”

Kalyan Jewellers quickly corrects error after public outrage

Citing historical references, Hindu activist Saumya Mishra emphasized that nose rings were a part of ‘Solah Shringar’ used by Hindu woman. “It was present even before M_s_lims came into existence,” she added. Following the outrage on social media, Kalyan Jewellers was quick to issue a clarification, while responding to Sunaina Holey, the jewellery chain said, “Thank you for bringing this to our notice. We have updated the blog and corrected this error.”

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In the past, Tanishq removed controversial Ad glorifying ‘Love J~d’

In October last year, a massive outrage broke over various social media platforms with users calling for the boycott of the jewellery brand Tanishq for their contentious advertisement. The ad released on October 9 showed a pregnant Hindu woman walking with her mother-in-law, who distinctly belonged to other faith. The mother-in-law then led the daughter-in-law to the garden area, where the god-bharai ceremony was set up according to the Hindu tradition. The contentious claim about Mughals was removed by Kalyan Jewellers.

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